Mr Wolfe

Ron Redel

UK’S REDEL FOR EP ROLE AT FILM CONSTRUCTION AUCKLAND | By Mr Wolfe

Leading Australasian production house Film Construction has announced experienced UK crusader Ron Redel has joined the company as Executive Producer, Auckland.

Redel, who recently emigrated from the UK with Kiwi wife Megan and family, is no stranger to the production sector, with a long career making imaginative advertising, producing what has been described as some of the bravest work in England along the way.

“Ron is an awesome addition to our team,” says Film Construction Group Executive Producer, Peter Hewitt.  “Ron’s experience in the European markets means he brings substantial practical experience and leadership to the company.”

Founder of London’s All Films, Redel has worked with some of the UK’s most colourful film directors, including maverick Diesel creative turned dark comedy director, Brian Baderman, who is infamous for his banned Citroen ‘Suicide’ spot, among other work.

As a director/producer team, Baderman and Redel produced over 200 ads together, and the company’s eclectic collection of directors were responsible for a range of award-winning and often ground-breaking campaigns for the likes of IKEA, Jaffa Cakes and Phones4U – a clever series of ads featuring members of the public cast in key roles - another trademark triumph for Baderman.

Redel comments on the move: “Coming to New Zealand is something (wife) Megan and I have been contemplating for a while, and joining Film Construction is the icing on the cake. The company is one of the most respected in Australasia and it’s great to again be a part of a talented and versatile team”.

In his native England, Redel is known for his passion for inventive work, as much as his enthusiasm for discovering and cultivating new talent within what he describes as a “family environment”.

“I think this is one of the most exciting times in advertising history, especially because of the profound changes to the way ads are being made and distributed,” proffers Redel. “Now is the perfect time for collaboration between agencies and production companies - we’re all looking for vehicles that will allow us to share ownership and create new forms of communication. My conversations with people are going to be around adaptive models and fresh ideas.”

Redel joins Film Construction at a busy time, with an active roster of directors on both sides of the Tasman producing good work.  “Nic, Steve and Perry are consistently busy and it’s great to have Andy Morton really getting recognized,” continues Redel. “It’s also great to have Jesse back from Spartacus, and our signing of director/screen writer Toa Fraser brings an exciting dynamic to the team, as well.”

“I’m very much looking forward to working with Peter, Perry and the team.”

For a copy of the reel or to explore ideas, contact Ron +64 9 373 2895, email ron@filmconstruction.com