Mr Wolfe

An insight into the work and interests of Mr Wolfe, aka Creative Producer Murray Jeffrey.
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ALL THE FUN AT THE QUEST

16 September 2010

 By Mr Wolfe

NZ Musician Magazine

If you wanted my opinion, I’d say it’s quite true that all The Good Fun was to be had at last weekend’s 2010 Smokefreerockquest National Final in Hamilton. Aptly named Hamilton indie-pop four-piece, The Good Fun, took out the 2010 title on September 11, with their guitars worn high and delivering ‘stage presents’ like no other band I have seen.

They were, in fact, presents lovingly wrapped in fancy paper and passed out to an eager crowd clearly made up of school mates from Te Awamutu College and Hamilton Boys High School, where these young fellows hang out between gigs. Cute gag. Local rag the Waikato Times reported the win with a front page headline: ‘The Good Fun stun contest with good sound’. Perhaps it was less the contest and more the band that was stunned, judging by the hesitation and looks of disbelief being exchanged between band members, at the announcement of first prize.

Rockquest co-creators, long-time protagonist Glen Common and now Nelson city councillor Pete Rainey, with the help of event manager Matt Ealand, once again put on a great night, showcasing the nation’s best high school bands to a sell-out crowd at Founders Theatre. As history suggests, each finalist proved themselves worthy, expertly delivering their own uniquely interpreted musical works to a keen audience, which included a double helping of supportive parents.

Nelson’s talented, slightly Quaker-esq, Peasants of Eden were runners up, with third place honours going to Otumoetai College’s charming Malcolm Jack (it’s a band name), who were a real delight. Hyphenations aside, their well-crafted, non-conformist alt-folk, and perhaps slightly hippie look, seemed to perfectly match their organic musical arrangements.

The Smokefreerockquest competition, remarkably in its third decade, remains an iconic part of the NZ music industry landscape. Each year it manages to produce a supply of acts that, in time, go on to success in a national music industry context. As NZ On Air’s Brendan Smyth pointed out in his speech at Saturday’s pre-show VIP function, many of the acts at the top of their game in NZ music, once featured Rockquest finals but weren’t winners in their own right. Perhaps the most pertinent comment of the night came from Die! Die! Die! frontman, Andrew Wilson, who marveled aloud at the ever-increasing quality of the young artists now competing for the title.

I’d have to agree, having observed the likes of young Massad (Barakat-Devine) sing beautifully and play Founders Theatre’s Steinway with an ease that belies his age - he took out the ‘ Best Song Award’ in the comp.  Dinosaur Goes Rawr were also worthy of a mention, delivering what I though was one of the best performances of the night, although overlooked in the judges. On the subject of great performances, showpiece performers Kids of 88 were hugely exciting and auto-tune or not, J Williams was something else, as were C4 presenter Drew’s robot moves – he’s annoyingly talented.

Die! Die! Die! tested a few eardrums during their guest slot finale (my iPhone said 107+db), any parent’s audio-trauma quickly soothed with the appearance of TV3’s Samantha Hayes who presented one of the awards in that dulcet tone of hers.

The 2010 Smokefreerockquest National Final event in Hamilton was enjoyed by what is believed to be a record crowd, and heralded by the organisers as the most successful event yet. Plans are to move the event into the newly built Claudelands Arena in 2011, which should be an experience in itself.

 

 

Film Construction Zone

Ron Redel

UK’S REDEL FOR EP ROLE AT FILM CONSTRUCTION AUCKLAND | By Mr Wolfe

Leading Australasian production house Film Construction has announced experienced UK crusader Ron Redel has joined the company as Executive Producer, Auckland.

Redel, who recently emigrated from the UK with Kiwi wife Megan and family, is no stranger to the production sector, with a long career making imaginative advertising, producing what has been described as some of the bravest work in England along the way.

“Ron is an awesome addition to our team,” says Film Construction Group Executive Producer, Peter Hewitt.  “Ron’s experience in the European markets means he brings substantial practical experience and leadership to the company.”

Founder of London’s All Films, Redel has worked with some of the UK’s most colourful film directors, including maverick Diesel creative turned dark comedy director, Brian Baderman, who is infamous for his banned Citroen ‘Suicide’ spot, among other work.

As a director/producer team, Baderman and Redel produced over 200 ads together, and the company’s eclectic collection of directors were responsible for a range of award-winning and often ground-breaking campaigns for the likes of IKEA, Jaffa Cakes and Phones4U – a clever series of ads featuring members of the public cast in key roles - another trademark triumph for Baderman.

Redel comments on the move: “Coming to New Zealand is something (wife) Megan and I have been contemplating for a while, and joining Film Construction is the icing on the cake. The company is one of the most respected in Australasia and it’s great to again be a part of a talented and versatile team”.

In his native England, Redel is known for his passion for inventive work, as much as his enthusiasm for discovering and cultivating new talent within what he describes as a “family environment”.

“I think this is one of the most exciting times in advertising history, especially because of the profound changes to the way ads are being made and distributed,” proffers Redel. “Now is the perfect time for collaboration between agencies and production companies - we’re all looking for vehicles that will allow us to share ownership and create new forms of communication. My conversations with people are going to be around adaptive models and fresh ideas.”

Redel joins Film Construction at a busy time, with an active roster of directors on both sides of the Tasman producing good work.  “Nic, Steve and Perry are consistently busy and it’s great to have Andy Morton really getting recognized,” continues Redel. “It’s also great to have Jesse back from Spartacus, and our signing of director/screen writer Toa Fraser brings an exciting dynamic to the team, as well.”

“I’m very much looking forward to working with Peter, Perry and the team.”

For a copy of the reel or to explore ideas, contact Ron +64 9 373 2895, email ron@filmconstruction.com


I snapped this out the car window on the way into Manhattan.

The headstones seem to mimic the skyscrapers.

Or is it the other way around?

DIGIPOST | New Zealand’s most experienced post production and visual effects company

Check out my work on this award-winning site.

Mr Wolfe managed the re-branding project for Digipost, executed the brand throughout the business and produced the website.

I maintain all the content, and manage PR for the company.

See the result of Alt Design’s good work.

Image: Digipost home page featuring Arvin (Vampire) | Film | 30 Days of Night | Ghost House Pictures / Columbia Pictures

avatars | flux animation

Avatars is an fresh, innovative and successful online campaign designed by McCANN for client Gjensidige, Norway’s largest insurance company.

McCANN’s concept was to create a customisable avatar designed to bring to life the benefits of doing business with Gjensidige. The Oslo-based agency approached Flux to design something unique and to solve technical issues surrounding morphing the vector-based animation in real-time according to the users input.

The target audience was attracted in large numbers to the site by quirky avatars swinging from expanding banner ads on Windows Live Messenger, Windows Live Hotmail, MSN channels and Facebook.

Users literally cut the avatar’s umbilical cord in the banner to be directed to the campaign website. Clicking through the site, users personalised their avatar based on the financial products that they selected.

Results published by Microsoft online suggest that the campaign delivered over 26.2 million ad impressions and the banners delivered 80,000+ clicks-through to the site.

Design was taken care of by animation specialist, Erica Lack, with technical and interactive direction by head of interactive, Fraser Munro. Audio was composed and recorded by Digicake Studio’s Andrew McDowall and the project was managed for Flux by freelance producer Murray Jeffrey (aka Mr Wolfe).


Read more about Flux here.

Director: fraser munro
Client: gjensidige
Agency: mccann oslo

Producer: Mr Wolfe

The thrill-seeking Raptor cranking it on the Campaign Brief blog.

Dirty Rascals flaunt Bazooka | by Mr Wolfe

8 December 2009

When four street-smart creatives abandoned the mainstream to set up indie agency Rascals during 2009, some questioned their timing.  As it turns out, their timing was superb.

Flipping the bird to the recession, Rascals set about presenting clients a fresh agency model, promising results in the face of an evolving ad sector and a dynamic business environment.

“Feedback from the market is that we’ve hit the sweet spot”, says well known and by far the best looking rascal, Gilda Kirkpatrick.  “Collectively, we’ve considerable experience, deep skills base and a great deal of value to offer our clients.  Demand is strong, which is fantastic.”

One of the first projects to be produced by the Auckland creative shop was a viral PR campaign for New Zealand independent music label, Dirty Records.

Dirty boss Callum August approached Rascals to set up the launch for artist PNC’s single, ‘Bazooka’, and his new album.

The Aotearoa hip hop star, whose credits include a Vodafone New Zealand Music Award in 2007, and a slew of Pacific Music Award nominations, was signed to the Kingsland-based label by co-founder, DJ and chart-topping producer, P-Money.

Rascals’ scheme was to stage the theft of PNC’s famed Raptor mascot – a bright red dinosaur suit that features in many of the artist’s videos and on album covers - and shoot a music video following the suit’s unsanctioned exploits through New Zealand.

The Dirty PR campaign generated radio and blog buzz, with press release pleas issued for the return of the suit.  The mischievous burglars also staged an auction for Raptor on Trade Me.

Spokes-rascal Colin Mitchell, infamous for his direction credit on the show ‘My Brothers and I are Porn Stars’ (WTF?), said that Trade Me were “pretty good about it, but pulled the auction when they heard because ‘selling stolen goods is illegal’”.

The thrill-seeking Raptor, seen in the music clip touring the country “doing crazy shit”, is eventually returned to PNC’s house, complete with a video journal of its escapades.

Rascal duo, Alex and Leighton Dyer who, Mitchell says “are definitely brothers and not a gay couple, as some people might think”, are no strangers to street-style production techniques, drawing on a long history of film-making and publishing in the skate community.

To help sell the underground feel, ‘Bazooka’ was assembled as a mosaic of footage filmed on a range of disparate appliances including the P2-HD, a headcam, harbour bridge security cameras, mobile phones and three or four random handicams.

Rascals pulled in Digipost who assigned colourist Gerard Ward to the grade.  Ward spent time tweaking the pictures, pumped the colours and giving the piece a gritty cartoon flavour. Compositing, VFX and mastering were also done at Digipost.

Digipost GM Stephen Douglas says it was great to have Rascals in house.  “We always enjoy a creative project and this one was definitely imaginative.  It goes to show that we can take care of business no matter what the brief is”.

“Using a top post house is juxtaposed to the raw underground nature of this work’, adds Mitchell. “It’s a metaphor for Rascals’ fresh thinking – we’re here to challenge the rules and we were thrilled with the result.”

Good times.

For more information on Rascals contact Colin Mitchell, +64 21 421 566, colin@rascals.co.nz

Screen Auckland Members Network: Mr Wolfe's blog 

Starship Enterprise after Kirk flew into a giant Klingon microwave.

Synaesthetic

“Synaesthesia is the simultaneous perception of different senses. There are a lot of people who carry this ability.

There are different Types of synaesthesia. Not every synaesthete obligatorily has to have all types. One of the most common synaesthesia is called grapheme synaesthesia. This is a matter of involuntary associations of colors with letters or numbers. For some synaesthetes these symbols also can have a gender or a personality. The calendar synaesthesia is also very common. Concepts of time like “week” or “year” are seen as a spatial shape, for example a 3-dimensional oval. The synaesthetes can orientate on this mental image.

Another frequently occurring form of synaesthesia is when music elicits colors and forms. It is sometimes accompanied with a taste or the sensation of touching a surface…”

Courtesy of: www.synaesthesia.com

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